The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Episodes
Tuesday Mar 29, 2022
Tuesday Mar 29, 2022
No two lawyers are the same, yet business development coaching often seems to put lawyers through the same process.
On this episode of the CMO Series, Charles Cousins is lucky to be joined by Susanne Mandel, Chief Business Development & Marketing Officer at Lowndes, to discuss why we need to rethink this ‘one-size-fits-all’ approach, and how to implement a more tailored training program across your firm.
Susanne shares the trials and tribulations of running an ambitious, bespoke coaching program and how the firm has refined the approach with notable success.
Listen in as Charles and Susanne discuss:
- Why a ‘one-size-fits-all’ approach to BD training might not be ideal
- What makes a tailored BD program more effective
- The process for building a BD program around the needs of your people
- The challenges in running multiple programs simultaneously
- Key successes that have made the program worthwhile
- Advice for others developing their own BD training program
No comments yet. Be the first to say something!