The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
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Thursday Jan 06, 2022
Thursday Jan 06, 2022
Business development is a relatively new career path. Knowing exactly how to build a career and what is best practice for establishing yourself in the industry is not easy for business development professionals at any stage of their career.
In this episode of the CMO Series Podcast, Will Eke is thrilled to be joined by Laura Nicholls, Chief Business Development Officer at Ashurst, to discuss what it takes to build a great career in legal business development.
Will and Laura cover:
- How Laura came to her career in business development, and what it was that drew her to the legal industry
- Whether the decision to build a career in legal business development was a conscious one and if being more deliberate about career choices is something that other BD professionals could benefit from
- The roadmap for career progression in legal business development and what BD professionals can do to advance their careers
- The best ways to learn the skills and knowledge that you need to be effective in legal business development and the most valuable resources for learning best practice
- Advice to help aspiring BD professionals get a seat at the table and have an impact with their work
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