The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Episodes
Thursday Mar 28, 2024
Thursday Mar 28, 2024
Training and developing the next generation of lawyers is a key driver for a firm’s long-term success.
Investing in new talent is often overlooked, but today we have the pleasure of sitting down with Sheenika Gandhi, Chief Marketing Officer at Greenberg Glusker, to understand how she is reimagining business development training, for the future success of their associates and the firm.
Sheenika and Ali discuss:
- Sheenika’s career journey and how she came to be a Chief Marketing Officer
- How she became aware of the need for BD training
- The training culture at Greenberg Glusker including specific training programs and their focus areas
- What success looks like and any examples
- A look into the future of training at Greenberg Glusker
- Advice for other CMOs looking to reimagine their training programs
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