The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Mar 12, 2024
Tuesday Mar 12, 2024
The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and strong relationships are no longer enough to guarantee repeat business.
These are just some of the insights that have recently come out of research conducted by DCM Insights, published in the Harvard Business Review.
Today, on this special episode of the CMO Series Podcast, Will Eke welcomes founding partner of DCM Insights, Matthew Dixon, to discuss the highlights of the study and delve into the key characteristics that today’s most successful rainmakers all have in common.
Matt and Will discuss:
- How the research came about and the impetus behind it
- The key findings from the study and the most surprising results
- The 5 business development profiles of lawyers the research revealed
- The characteristics that set the ‘Activator’ profile apart
- What lawyers can work on to develop some of the key ‘Activator’ attributes
- Advice for BD managers looking to develop the business development skills of their lawyers
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