The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
Episodes
Wednesday Jul 05, 2023
Wednesday Jul 05, 2023
Throughout the CMO Series Podcast, we've delved into the challenges faced by legal Chief Marketing Officers. Few periods in a CMO's career are as demanding as the first 12 months in the role. Today, Eugene McCormick has the privilege of speaking with a true trailblazer who has thrived under this pressure. Join us in welcoming Sarah Kempsey, CMO at Montgomery McCracken.
Drawing from her wealth of experience, Sarah shares invaluable insights on navigating the complex landscape of legal marketing. From establishing a strong foundation to overcoming obstacles, she offers practical advice and strategies tailored for new CMOs.
Sarah and Eugene discuss:
- Sarah's journey to her current role as CMO
- Highlights of Sarah's 12-month tenure as a CMO
- Sarah's proudest accomplishments and biggest challenges
- Navigating the absence of a playbook and finding the right approach
- Personal growth and changes throughout the 12 months
- Sarah's one key piece of advice for legal marketers facing ambitious and challenging times
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