The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
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5 days ago
5 days ago
Thought leadership has become an essential strategy for professional services marketers, and it's even more powerful when driven by the experts and lawyers themselves.
In today's episode of CMO Series Rainmakers, Olivia Backon is joined by two of the foremost voices in advertising and marketing law - Brinsley Dresden and Geraint Lloyd-Taylor, Partners and Co-Heads of Advertising & Marketing at Lewis Silkin.
Brinsley and Geraint are renowned for their engaging and insightful thought leadership. With a blend of wit and humour, they tackle key issues in the advertising world, from ASA decisions to new legislation. Through their writing and expertise, they’ve shaped industry conversations and built strong reputations within the legal community and with their clients by strategically leveraging thought leadership to enhance their personal and practice brands.
Brinsley, Geraint and Olivia discuss:
- How Brinsley and Geraint have built their reputations in the advertising and marketing law space, and the moment they realised the power of thought leadership in shaping professional reputations
- How writing and publishing regular insights helps establish authority and credibility in a competitive industry
- How they developed their witty writing style, and why this approach is essential for connecting with clients
- How to integrate thought leadership with other marketing strategies to enhance the client experience and broaden reach
- Examples of how thought leadership content has delivered tangible value to clients and generated new business
- The AdLaw Podcast Brinsley and Geraint host, and how that is contributing to the practice group’s credibility in the advertising law space
- Advice for others looking to build their personal, practice and firm brands through thought leadership
You can catch all the insights from Brinsley, Geraint and the team at Lewis Silkin, here.
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