The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday May 27, 2025
Tuesday May 27, 2025
For law firms to truly stand out, creativity in storytelling is essential. It’s what humanises the brand and helps build stronger, more meaningful relationships with clients and prospects.
On today’s episode of the CMO Series Podcast, Alistair Bone is joined by Laura Klysz, Chief Marketing Officer at Simmons & Simmons, who recently led the firm to a Drum Award nomination for their standout campaign, The Year Ahead 2025.
Laura shares how storytelling has become a powerful foundation of her legal marketing strategy - and how looking beyond the legal sector for inspiration can unlock new levels of creativity and thought leadership.
In this conversation, Laura takes us behind the scenes of The Year Ahead campaign, discussing the concept, the creative process, and the challenges faced along the way, including some surprising results. She also offers a sneak peek at what’s next and how she plans to sustain the momentum.
Laura and Ali explore:
- Her journey to becoming CMO and how it shaped her approach to storytelling
- Why storytelling is central to building a modern legal brand
- What law firms can learn from other industries about creativity and content leadership
- How The Year Ahead campaign was developed, launched, and brought to life with stakeholder buy-in
- The campaign’s internal and external impact - and the unexpected outcomes that followed
- Her strategy for evolving the campaign and keeping it fresh
- Practical advice for CMOs looking to embed storytelling into their marketing efforts
No comments yet. Be the first to say something!