The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Nov 06, 2024
Wednesday Nov 06, 2024
Thought leadership is essential to professional services marketing - it provides firms with a powerful platform to showcase their expertise while delivering value to clients and prospects.
In today’s episode of the CMO Series Podcast, we dive into a new approach to thought leadership, one designed to maximize its strategic business impact.
Ed Lovatt sits down with Jeff Berardi, former Chief BD and Marketing Officer at Arnold & Porter, CMO at K&L Gates and Ankura, and now a marketing consultant at Berardi Consulting, to discuss his 7-step model for driving business value through thought leadership.
Jeff and Ed cover:
- Why marketers and BD professionals need to look at thought leadership differently, and why they should sit up and pay attention to this 7-step model
- Jeff’s career journey and the moment he realized thought leadership could be done more effectively
- A run-through of the 7-step model
- Real-life examples that demonstrate the effectiveness of the approach
- Advice for those thinking of tackling thought leadership in this new way
You can read more about Jeff’s 7-step process in this LSSO article.
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