The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Oct 02, 2024
Wednesday Oct 02, 2024
In this special episode of the CMO Series Podcast, we revisit an incredible session at CMO Series Live in New York this Summer.
Kelly Harbour, Chief Business Development Officer at Goulston & Storrs, and Terra Liddell, Chief Marketing Officer at Finnegan teamed up to deliver a best practice session on how to standardize data as part of their marketing and business development strategy.
Together they share their individual approaches to turning data into a strength for their respective firms and how to get started on the journey.
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