The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Dec 11, 2024
Wednesday Dec 11, 2024
In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects.
In this episode of the CMO Series Digital Masterclass, Sam Page sits down with Scott Rubenstein, Chief Client Officer of RubyLaw, to explore the critical role of content in law firm marketing, how it drives success, and where firms can enhance their strategies for better results.
Scott and Sam discuss:
- Why content is so important in legal marketing
- What the RubyLaw platform is and how it supports law firms
- The role content plays in the online presence of today's law firms
- Key statistics and usage data that demonstrate the importance of content
- The biggest challenges with succeeding with content
- The biggest wins on the table right now for law firms
- Advice for legal marketers looking to take a more effective approach to content
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