The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
Creating deep connections with clients can lead to new opportunities for law firms to gain a greater understanding of client goals.
In today’s episode of the CMO Series Podcast, Will Eke is joined by Ian Ribald, Chief Marketing and Business Development Officer at Ballard Spahr, to discuss how legal teams can benefit hugely from taking a more holistic approach to their marketing and business development efforts.
Ian and Will cover:
- What Ian hopes to bring to his role and the surprises he's faced
- How Ian’s approach to marketing and business development shifted after running previous client programs
- The importance of legal teams seeing clients from multiple perspectives
- Ian’s strategies for keeping everyone on the same page and motivated when taking a new approach, especially when it comes to buy-in
- How Ian encourages his team to understand the pressures of the different areas of the business as a way to build empathy and improve the client experience
- Advice for others looking to take a more holistic approach to legal marking and get their team on board
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