The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
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Wednesday Apr 23, 2025
Wednesday Apr 23, 2025
We’re revisiting standout episodes of the CMO Series Podcast to explore how AI is reshaping professional services marketing. We’ll hear insights directly from industry leaders on the best approaches to integrating AI into your firm and the efficiencies they are seeing.
In this special episode, we look back at a memorable session from the CMO Series Live held in New York.
Alison Arjoon, the Chief Marketing and Business Development Officer at Fragomen, and Luke Ferrandino, who was the CMO at Paul Weiss and is now the Chief Business Development & Marketing Officer at Skadden, took to the stage to discuss how AI is ushering in a new era of collaboration within law firms.
They cover:
- The role of technology and the challenges faced by both traditional and non-traditional law firms
- Strategies for effectively leveraging technology to streamline processes
- How AI contributes to project success and fosters a new way of collaboration
- The evolving role of AI and its current and future impact
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