The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
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2 days ago
2 days ago
In smaller to mid-sized firms, the marketing function can sometimes fall on the shoulders of just one person.
In today’s episode of the CMO Series Podcast, Alistair Bone talks with not one but two solo marketers - Paige Pierce, Business Development & Marketing Manager at Ray Quinney & Nebeker, and Tiffani Mowry, Marketing and Attorney Recruiting Coordinator at Crowley Fleck. They discuss their insights, secrets and strategies to succeeding as a solo legal marketer.
Alistair, Paige and Tiffani cover:
- What their respective roles entail
- The strategies and approaches to managing campaigns and initiatives as a solo marketer
- The importance of having full buy-in and the support from the firm's leadership
- The influential networks they lean on for support
- The challenges of being a solo marketer and how to manage multiple priorities effectively
- Strategies to help manage receiving feedback
- Advice for other solo marketers or those heading up very lean teams
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