The must-listen podcast for professional services marketers, featuring conversations with leading voices in business development and marketing across the sector.
Each episode explores practical strategies for building authentic visibility, improving effectiveness, and unlocking new growth opportunities in a changing market.
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Monday Jun 02, 2025
Monday Jun 02, 2025
AI is quickly being adopted and used to keep firms ahead of the curve, yet many firms struggle to do this effectively and get the most out of AI. However, the key question many firms ask is ‘How do we bring the whole firm along the journey of using AI?’
In today’s re-release episode, Gina Connell, Chief Marketing Officer at B P Collins, discusses the practical and strategic approaches to navigating the journey of AI within a firm. Gina breaks down how she led the charge of the firm’s AI policy, how firms can collaborate and use AI, and how to encourage people across the firm to engage with AI effectively.
This episode covers:
- Practical steps to effectively developing and communicating an AI policy
- How to bring the different areas of the firm up to speed on AI and its potential impact on their sectors.
- What the AI journey looks like and what are the biggest opportunities for AI in legal marketing.
- Advice for marketers looking to stay ahead of the curve with AI in their firm.
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