The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday May 20, 2025
Tuesday May 20, 2025
AI and automation are reshaping how professionals engage with their clients and promote their services, but is there any room left for human creativity?
In today’s episode of the CMO Series Podcast, Charles Cousins is joined by Nicholas Barrows, Director of Marketing at Trowers & Hamlins, to discuss the evolution of AI, data and creativity in marketing and business development.
Nicholas shares his insights on how AI is transforming the professional industry, the journey of their data-driven campaigns like ‘Rethinking Regeneration’, and how professionals can blend AI, data, and human creativity to promote greater client engagement.
Nicholas and Charles cover:
- How AI and data have changed the way professionals engage with their clients in marketing and business development, and where human creativity fits into this.
- How to leverage AI and automation to uncover new opportunities and drive business development efforts.
- The ‘Rethinking Regeneration’ campaign, and the roles technology and data-driven client engagement play alongside human creativity.
- The challenges of delivering the ‘Rethinking Regeneration’ campaign and how they were tackled.
- Advice for professionals looking to blend AI with creativity for better client engagement.
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