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Tuesday Aug 27, 2024
Tuesday Aug 27, 2024
Transitioning from CMO to Board-Level Strategist is a key career shift, expanding responsibilities and influence.
In this episode of the CMO Series Podcast, Charles Cousins welcomes Leor Franks, Chief Business Development & Marketing Officer at Kingsley Napley, to share his insights on his career journey and transition from CMO to a Board-Level Strategist. With nearly 25 years of experience at top firms like Deloitte, EY, and FTI Consulting, Leor shares his insights on taking the next step up in professional services marketing.
Leor and Charles cover:
- Leor’s career journey highlights including his current position at Kingsley Napley
- The evolution of the responsibilities and daily activities from CMO to a strategic board member role
- The most significant learning experiences whilst working as a board-level strategist
- How to approach organisational-wide business planning and how influential a marketing background is to business strategy at the board level
- The most challenging aspects of stepping up to a board role with examples of what the role entails
- Advice to help prepare those who are interested in advancing to a board position
You can catch Leor speaking at the following upcoming events:
26 September: Annual PM Forum Conference
27 September: The Lawyer’s Marketing Leadership Summit
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