The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
It’s often challenging to fully illustrate what differentiates a law firm from others in the market. Being able to articulate the unique value a firm offers is a key element of the role of the CMO.
Today on the CMO Series, Charles Cousins is lucky enough to dive into this topic with Suzie Williams, National Director, Marketing & Business Development at McMillan.
Suzie and Charles discuss:
- Suzie’s journey to her role at McMillan and the specific moment differentiation became a key consideration
- The importance of client listening and feedback
- How to demonstrate the talent and experience within your firm in an authentic way
- The role of the marketing team in building diverse teams
- Advice for others trying to build a point of difference for their firm
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