The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday May 23, 2023
Tuesday May 23, 2023
Being able to demonstrate the knowledge of your firm is at the heart of professional services marketing.
On this episode of the CMO Series Podcast, Ed Lovatt is lucky to explore this topic with Angela Pandolfo Roy, Chief Marketing Officer at Gibbons Law. Together, they delve into Angela's background, how her firm approaches content management, and what firms should consider when it comes to the role of content in their marketing efforts.
Angela and Ed cover:
- How Angela came to her role at Gibbons and the point in her career journey she realised how key content management is in legal marketing
- What content management means and why it is "the linchpin" of legal marketing
- How the Gibbons Law team approach content management and what those processes look like in practice
- How to keep tabs on the competition through content
- How Angela’s background in journalism has helped her in her legal marketing career
- Advice for legal marketers looking to succeed with content
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.