The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Thursday Apr 27, 2023
Thursday Apr 27, 2023
We've seen marketers in law firms get used to wearing a number of hats. One legal marketer who has come to wear a rather unique hat is Christy Walsh, Chief Operating Officer at Drew Eckl & Farnham.
Today, Ali Bone welcomes Christy to the CMO Series to discuss the move from CMO to COO as a legal marketer and the challenges and opportunities for professionals looking to take this path.
Ali and Christy explore:
- How Christy came to her role as COO at Drew Eckl and Farnham
- When and why an operations role became something Christy was looking for and how the new position came about
- The skills crossover from marketing to operations
- The challenges during that transition and areas that took some adjustment
- The day-to-day of a COO and how that differs from marketing
- The secret to wearing many hats and managing a heavy workload
- The potential evolution of the role of the legal CMO to COO
- Advice to others looking to make this transition
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