The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Apr 25, 2023
Tuesday Apr 25, 2023
As legal marketing becomes more mature and attractive as a profession, more and more legal marketers are trying to find their fit within the industry.
On today’s episode of the CMO Series, Charles Cousins is lucky today to get advice from Paul Webb, Director Of Marketing & Business Development at Richards, Layton & Finger. Paul joins the podcast to discuss how legal marketers can find the right fit for them within legal marketing.
Charles and Paul cover:
- How Paul came to be in his current role and when the point he realised legal marketing was for him
- What first attracted Paul to the idea of legal marketing as a career
- The key considerations marketers should think about when selecting the type of firm and the location they want to work in
- How to figure out which sub-disciplines within legal marketing, such as communications, PR and digital marketing are the right fit
- Advice for others trying to find the best fit for them within legal marketing
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