The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jan 10, 2023
Tuesday Jan 10, 2023
Technology in legal marketing and business development offers huge opportunities to help firms progress and stand out in the market. The type of technology and how it’s applied depends on the firm’s capabilities, and more importantly, its goals and ambitions.
Someone with a deep understanding of aligning technology with their firm's goals is Suzanne Donnels, Chief Business Development & Marketing Officer at Davies Ward Phillips & Vineberg. Ali Bone has the pleasure of sitting down with Suzanne to explore her insights on identifying and implementing the right tech stack to fit your firm’s goals.
Ali and Suzanne cover:
- Suzanne’s journey to CMO and how technology has played a role in that journey
- What the definition of legal marketing tech is and the kinds of solutions available
- How law firm marketing and BD can shape their tech stack and policies to meet their goals
- Example of alignment between goals of the firm and technology
- How far along firms are on their technology journey and the minimum baseline and core capabilities that today's legal marketing and BD departments need to be delivering
- Advice for others looking to make the most of the opportunities presented by technology in legal marketing and business development
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