The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Oct 25, 2022
Tuesday Oct 25, 2022
Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight.
We're so grateful to dive into this topic, discussing strategic relationships at the highest level, with Daljit Doogal and Koree Khongphand-Buckman, CEO and CMBDO respectively at Foley & Lardner LLP.
Daljit and Koree share how they have established a solid relationship, enabling the marketing and BD team to progress key initiatives and elevate their efforts.
Ali, Daljit and Koree explore:
- How they first began to form a close professional relationship and realised the importance it would have in the future
- The importance for firm CEOs & Managing Partners to invest in their relationship with Marketing & BD Leaders
- What it means for the firm's Marketing and BD team to be performing to the highest level
- What a close relationship with the CEO means for the Marketing and BD functions at Foley as a whole
- How to work together in practice and typical discussion points
- Practices and habits that are particularly useful in forming an effective working relationship
- How to assess the impact of marketing and business development and the most valuable metrics
- Where the firm is heading from here and how the role of Marketing and BD at the firm is changing as part of that
- Advice for those looking to build a strong relationship between the CMO and CEO at their firm
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