The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Oct 11, 2022
Tuesday Oct 11, 2022
The way firms operate day-to-day has changed. Many firms are adapting to professionals not returning to the office. With the culture of the marketing and BD department, and the broader firm, shifting, how can leaders establish an environment that engages employees, promotes productivity and keeps morale high?
Today, we are lucky enough to speak with someone well-versed in cultivating a cohesive culture within their firm, James Barclay welcomes Jen Dolan, Chief Marketing and Business Development Officer at Katten to the CMO Series.
Jen shares how their feedback programs enable them to listen, engage and unite teams, building a healthy and successful work culture within the firm.
Jen and James discuss:
- Jen’s career journey to her role now at Katten
- Why Jen recently completed an MBA, and her experiences during that time
- How those experiences have influenced Jen’s leadership style at Katten, particularly when it comes to managing culture
- The perception of the firm’s culture eroding with teams not returning to the office, and whether that’s a misconception
- How to go about rectifying any culture challenges, such as introducing feedback programs and listening circles
- How management processes and feedback initiatives work in practice
- Notable successes of running feedback programs
- Advice for marketing and BD leaders looking to implement similar programs
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