The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Sep 13, 2022
Tuesday Sep 13, 2022
The world of work has changed dramatically. People across all industries are adjusting to new ways of working, communicating and interacting. Flexible and hybrid work has become commonplace for many organisations including law firms.
On this episode of the CMO Series, Ed Lovatt is lucky to be joined by Christa Crane, Chief Client Development and Marketing Officer at Loeb and Loeb to explore what a hybrid workplace means for legal marketers and how it impacts their teams, lawyers, and the firm.
Ed and Christa discuss:
- How Christa came to her role at Loeb & Loeb and her experience with hybrid work
- The impact of mixed and hybrid working on legal marketing teams right now
- How the new way of working affects the way that firms build their brands and businesses
- How the new way of working for Loeb is having implications on the "we're all connected" tagline and what that has meant for the firm
- Implications of a hybrid or a work-from-home model that specifically or disproportionately impact marketing teams in law firms
- Advice for marketers adapting to the new way of working
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