The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Aug 16, 2022
Tuesday Aug 16, 2022
Alumni communities have so much potential to drive success for law firms. The ability to nurture a community of current and future clients is so powerful for firms, and the ability to benefit from a valuable network holds a huge attraction for alumni.
Ali Bone is excited to welcome Jenna Grange, Chief Marketing Officer at Davis Graham & Stubbs LLP (DGS) to the CMO Series to talk about what it takes to build a successful Alumni Program.
Ali and Jenna explore:
- Jenna’s journey to CMO at DGS and how the Alumni Program came to be a success for the firm
- What the alumni program looked like in the early days compared to what it is now
- How to make an alumni program a community that people actively engage in and want to be a part of
- How to measure and report on the program
- Particular success stories from the program that has made it worthwhile
- How the "Good Deeds" program at DGS came about
- Advice for other legal marketers looking to build a successful alumni community
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