The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Aug 10, 2022
Wednesday Aug 10, 2022
Many firms are looking to gain a competitive advantage by being closer to their clients, but client-facing business development roles are no longer the sole responsibility of lawyers.
On this edition of the CMO Series, Will Eke welcomes Mark Howe, Director of Business Development & Client Relations at Thompson Dorfman Sweatman LLP, to hear about his experience in a client-facing BD role and the benefits to the lawyers and the wider firm.
Will and Mark discuss:
- Mark’s current role at TDS and when client-facing work become a regular part of it
- The evolution of client-facing BD roles in legal
- Why these sorts of roles took so long to come about and what they bring to law firms
- If client-facing BD is something every firm should have and the conditions that need to be met for client-facing BD professionals to be successful
- Advice for law firms looking at implementing client facing BD roles
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.