The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Thursday Jul 14, 2022
Thursday Jul 14, 2022
A career in legal marketing may mean crossing over from another industry into law, emigrating to a new country or joining a much larger and more complex firm than those you have experience in.
Whatever those challenges are, artfully crossing those lines is essential for those looking for legal marketing succes. Someone who has built a truly remarkable career in legal marketing is Gillian Ward, Global CMO at Bryan Cave Leighton Paisner.
Gillian's career has seen her move across hemispheres, between legal giants and has taken her from England’s industrial North to the towers of Houston Texas.
Gillian joins Eugene McCormick on this episode of the CMO Series to discuss:
- Gillian’s career in legal marketing and the journey from the North of England to Canada and Texas
- What the transition into a law firm was like and what Gillian found most helpful in crossing into legal successfully
- What attracted Gllian to legal marketing and whether the industry has met her expectations
- Advice for how to navigate the challenges and responsibility that come with moving up the ranks into senior roles
- What aspiring CMOs should be doing to prepare themselves for the move into marketing's top roles
- How marketers and BD professionals can adapt to a new firm
- Advice for marketers navigating difficult career transitions
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