The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jun 28, 2022
Tuesday Jun 28, 2022
International expansion has been on the cards for several law firms in recent years, but few firms manage to truly think globally when it comes to their growth efforts.
We're very lucky to explore this topic with Katie Cramond, Director of Business Development International at McDermott Will & Emery on this edition of the CMO Series.
Katie joins Charles Cousins to discuss:
- Why an international outlook is so important to the growth of a law firm
- Katie’s career and deep international experience and how that has informed the opinions around the importance of an international approach to growth
- The moment when the importance of thinking internationally became clear
- How law firms are approaching this topic at the moment and opportunities for improvement
- How the idea of an international outlook plays out at McDermott Will & Emery
- The practical steps in getting the firm to think internationally
- Advice for other marketers and BD professionals looking to think more internationally
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