The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Jun 08, 2022
Wednesday Jun 08, 2022
It’s often thought that law firms are traditionally slow to move and innovate. Legal BD and marketing professionals know that doesn’t have to be the case. The most successful firms are those that can balance long term thinking with agile innovation.
To talk about this, we welcome Amanda Bruno, Chief Business Development Officer and Debra Hare, Director of BD Coaching and Training, both at Morgan Lewis, to the CMO Series. In part one of the conversation, Amanda and Debra discuss how their unique experiences and approach to innovation ensures future BD success at the firm.
Listen in as we explore:
- Amanda and Debra’s journeys to their respective roles at Morgan Lewis and their current remits
- The unique perspectives they each bring to the firm, and the specific experiences that add value to their roles
- Amanda’s responsibility for driving business development throughout the firm on a global scale and the enablers that help her do that
- Training initiatives and programs that have been particularly successful
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