The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Apr 26, 2022
Tuesday Apr 26, 2022
Legal marketing is different from any other industry, there are unique challenges and constraints that you don't find anywhere else. With that being said, there are a lot of lessons law firms can learn from outside of legal. One area to apply those lessons will be the top of nearly every managing partner's priority list - client engagement.
To dive into this further, Ed Lovatt is lucky to welcome Paula Zirinsky to the CMO series, former global CMO and Co-founder and Chief Strategist at Structura Strategy Group. Paula shares her experience and insight on how to take client engagement to the next level.
Together, Ed and Paula explore:
- Paula’s career inside and outside of the legal space and how those roles influenced her thinking around client engagement
- The perception of client engagement within law firms and among lawyers
- The idea of romancing clients and prospects and some examples from Paula’s experience
- How lawyers can cultivate relationships and the dos and don’ts of client engagement
- Why saying ‘thank you’ doesn’t go far enough and the ways firms can engage in a more meaningful way
- Advice for other Marketing and BD professionals looking to up their client engagement game
A full transcript of this episode is available at passle.net
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