The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Apr 19, 2022
Tuesday Apr 19, 2022
For anyone seeking legal counsel there are a whole host of highly capable firms on hand to help. But increasing competition and evermore sophisticated BD and marketing strategies make it essential for lawyers to set themselves apart and gain prominence in their field.
Social media and content marketing present a whole world of opportunity for legal CMOs and their lawyers when it comes to leveraging networks and enhancing their personal brands.
Lee Watts is someone who knows all about this. With 20 years’ experience working in legal marketing, and most recently 8 years as CMO at Smith Gambrell Russell, Lee has a wealth of knowledge when it comes to differentiating your brand in the market.
Eugene McCormick is lucky to catch up with Lee to hear about her latest endeavour as an independent marketing consultant, and her own experiences in developing personal brands, from lawyers to her own.
Lee and Eugene cover:
- Lee’s journey as a legal CMO and how she arrived at the decision to set up her own independent marketing business
- The challenges and successes Lee has experienced since setting up her own consultancy
- The power of networking and building relationships when to comes to developing your personal brand
- Advice for CMOs looking to make to take that next step in setting up on their own
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