The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Jan 26, 2022
Wednesday Jan 26, 2022
In today's competitive market, Business Development is key to a successful career as a lawyer, and anyone striving to become a partner is expected to have a flexible attitude to business and, more importantly, winning it. However, on a busy day, BD activities can often take the back burner, and move down the list of priorities.
On this week’s episode of the CMO Series Podcast, we're thrilled to be joined by Marisa Gonzalez Eubanks, Director of Marketing at RumbergerKirk to discuss how to encourage and motivate your lawyers to stay on top of their Business Development activities.
Charles and Marisa cover:
- How BD and Marketing professionals have been positioned as the trusted experts within RumbergerKirk
- How to support new associates in developing their BD skills when they join the firm
- How to encourage lawyers to write regular content
- Top tips and tricks to motivate lawyers to stay on top of regular BD activities
- How can lawyers accelerate BD in a digital first world
- Advice for marketers and BD professionals on how to encourage and motivate lawyers to take part in BD activities
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