The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jan 11, 2022
Tuesday Jan 11, 2022
Environmental, social and governance considerations are becoming ubiquitous in legal client requirements and RFPs. Firms are finding their own internal policies under scrutiny during the buying process. The position of marketing within the ESG space is not clearly defined, which is why Charles Cousins is lucky to be joined by Tamara Costa, National Director of Brand and Marketing Communications at BLG, on the latest edition of the CMO Series Podcast.
In this episode, Charles and Tamara discuss:
- What ESG is and what it means for the marketing and growth of law firms
- The role of the CMO and the wider marketing team in a law firm's ESG initiative
- What clients are expecting in regards to ESG, and how are BLG responding to those requirements
- How to create a culture where everyone understands the firm's ESG values and can communicate them effectively
- How firms are responding to ESG requirements and the challenges they face
- How CMOs & legal marketers can respond effectively to ESG challenges
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