The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Thursday Dec 02, 2021
Thursday Dec 02, 2021
In this episode of the CMO series, Alistair Bone of Passle is joined by Kalisha Crawford of Ropers Majeski to discuss the challenges of making data work for your firm.
Despite the importance of data and its availability for legal marketers, there isn't a clear best practice on how to leverage data to add value to the wider firm. Yet.
Someone who is focusing on the value of data and how to get the most value from theirs is Kalisha Crawford, Director of Marketing & Business Development at Ropers Majeski.
Ali and Kalisha explore:
- How to tackle the potential for data to be an overwhelming and complicated challenge for CMOs
- How to identify what data is relevant to input into the firm's strategy
- The priority areas for law firms and where data can add the most value
- How to make data work for the firm with incomplete or less than perfect data
- What skills and knowledge CMOs need to make effective use of their data
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