The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday May 21, 2024
Tuesday May 21, 2024
Building a digital presence that meets client expectations and exceeds them while staying within the confines of budget and resources is an intricate art.
On this episode of the CMO Series Podcast, Charles Cousins sits down with Sivan Koenig Galinsky, the Chief Marketing Officer at Barack Ferrazzano Kirschbaum & Nagelberg LLP (BFKN), to hear her insights, from resourcing to stakeholder management, on delivering a successful law firm website in a mid-size firm.
Sivan and Charles discuss:
- What the website looked like when Sivan joined BFKN and the key drivers for delivering a new website build
- The starting point for the project and how to identify the right team and talent to take it on
- The key challenges of delivering a brand new website including resources and budget and how to overcome those
- How to choose an internal committee and bring the wider firm on board throughout a website project
- Notable successes since launching the website
- Top tips for others embarking on a law firm website build
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