The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday May 07, 2024
Tuesday May 07, 2024
“Delivering value” is a core talking point for all legal marketers, but how much value are firms delivering in their marketing and BD efforts and how can they ensure each client interaction delivers on that promise of value?
Today, Cam Dobinson welcomes Brenton Anderson, Director of Marketing and Business Development at Dentons Australia, to the CMO Series Podcast to dive into what might be the biggest missed opportunity for professional services firms.
Brenton and Cam discuss:
- Why value-led business development is something that firms should consider
- Where the typical firm can do more to deliver value through BD?
- The types of interactions firms and lawyers should aim for in their day-to-day practice
- How to get that first meeting so you can deliver value
- How to create a BD methodology that will have a meaningful impact at scale
- What success looks like when you get it right
- Advice to firms trying to deliver value through their BD
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.