The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Apr 03, 2024
Wednesday Apr 03, 2024
In today's competitive landscape, fostering diversity, equity, and inclusion isn't just a moral imperative — it's a strategic advantage.
Fresh off the back of our International Women’s Day episodes released on CMO REPRESENTS series, today, we’re shining a spotlight on the crucial importance of BD coaching for women.
Our guest, Deborah Farone, Founder of Farone Advisors, joins Will Eke on the Passle CMO Series Podcast to share her extensive expertise as we discuss the unique challenges women face in honing their BD skills and the transformative impact of tailored coaching programs.
Deborah and Will explore:
- Deborah’s career journey and what led to her current role as Founder of Farone Advisors
- The turning point in Deborah’s career when she recognized the necessity for tailored BD coaching, particularly for women
- The unique obstacles women encounter in honing their BD abilities, and how the current landscape reflects these challenges
- The impact on CMOs, BD leaders, and firms if they don't invest in BD coaching for women
- Success stories of women who have transformed their BD approach as a result of coaching
- Recommendations for organizations seeking to enhance the BD skills of their female employees
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