The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function.
Today on the CMO Series Podcast, Cam Dobinson is joined by Hugo Peña, Director of Business Development at Gonzalez Calvillo, to discuss the change he has witnessed throughout his career and what the formalization of legal BD means for firms and business development professionals.
Hugo and Cam discuss:
- What "formalizing legal BD" means and why it is something that those in BD & marketing roles should be aware of
- How this trend is playing out differently in Latin America and what can others learn from what is happening in the industry
- The ideal role and structure of BD teams in a modern firm and how they are organized
- The distinction between marketing and BD as well as lawyers and BD
- Key challenges or focus points that have arisen as part of the formalization of BD
- Advice for aspiring BD leaders looking to formalize their BD approach
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