The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
Developing an effective bid strategy is key to the success of any legal business development function, yet the process often goes into a black box and isn’t fully leveraged by firm leaders.
On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and its impact on marketing and BD.
Deborah and Will explore:
- Deborah’s career journey to her current role at Walker Morris
- How bid experience can set you up for success in legal BD and the transferable skills it can offer
- What the bid process looks like end-to-end
- What success looks like when working on a winning bid strategy
- How to get lawyers and other firm members on board with the approach
- Walker Morris’s newly launched website for GCs, and how it came about
- What the landscape looks like for bids and where Deborah sees it going in the future
- Advice for marketing leaders looking to create a winning bid strategy and advice for those considering a move into bids
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