The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jan 16, 2024
Tuesday Jan 16, 2024
The Business Development function is becoming more professional and more valued by services firms, but there is still a need to modernise and bring global teams together to develop best practice approaches.
On today’s CMO Series Podcast, Charles Cousins welcomes Karen Snell, Chief Business Development & Marketing Officer at Kennedys to discuss how she and her team are becoming more effective as a modern global BD function.
Karen and Charles discuss:
- Why modernising and globalising a BD function is something Marketing & BD leaders should be thinking about
- How Karen came to her role at Kennedys, and when she realised that modernising and globalising the function was needed
- How to decide the priorities and what the focus is at this stage of the project
- The approach for incorporating data and client feedback
- How to ensure consistency and best practice across global regions that is recognisable across the firm
- What success looks like for the next 2-5 years
- Advice for marketing leaders wondering how they can build a more modern and effective BD function
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