The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jan 09, 2024
Tuesday Jan 09, 2024
Every law firm is at a different stage of professionalizing its approach to business development. Today, Will Eke has the pleasure of talking to Nicole Miles the Chief Clients & Markets Officer for Dentons Canada Region, to find out what it takes to build an effective, globally-minded approach to legal business development.
Nicole and Will discuss:
- The importance of BD in today’s firms and what is driving that
- How Nicole came to her role at Dentons and how the role and approach to Legal Marketing and Business Development have progressed throughout that career journey
- Denton’s Global Growth Program and the goals for that initiative
- The biggest changes that clients and firms need to make to see the value of marketing and business development
- How to tailor the BD approach to suit a unique structure and the opportunities and challenges that arise from that
- Advice for marketing leaders wondering how they can build a more modern and effective BD function
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