The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Nov 07, 2023
Tuesday Nov 07, 2023
In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated.
This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief Marketing and Business Development Officer at Norton Rose Fulbright US, as she shares her unique journey to becoming a CMBDO. Emily sits down with Will Eke to discuss the transformative power of cultivating a growth mindset, as well as a strong team culture, and its far-reaching impact on retention and the overall success of the firm.
Emily and Will explore:
- Emily’s journey to her current role as CMO at Norton Rose
- The moment Emily realized the importance of a growth mindset
- How the approach translates to the team and how to go about instilling that in the firm’s culture
- Key activities and programs that help drive that growth mindset
- The impact on recruitment and employee retention, and across the wider firm
- Managing a multigenerational workforce and the challenges to building a great team culture
- Advice for marketing and BD leaders looking to instill a growth mindset within their team
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