The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
The transition to CMO is a pivotal moment and offers the opportunity to drive growth, develop teams, and lead change. On the flip side, taking that step up can also uncover vulnerabilities and requires a level of awareness and intentionality that is central to successful leadership.
On today’s episode of the CMO Series, Eugene McCormick sits down with Tom Helm, Chief Marketing Officer at Smith Gambrell Russell to delve into the learning and approaches Tom has taken in his role and advice for others taking on the mantle of CMO.
Tom and Eugene discuss:
- Tom’s journey to his current role as CMO at Smith Gambrell Russell
- The main priorities in the first 12 months in post, and how they were approached
- The most challenging part of the journey so far
- The changes and different approaches Tom has taken in his role compared to previous roles
- What success looks like if everything goes to plan
- The next big change on the horizon
- Advice for professionals taking the step up to CMO, and those looking to take a more intentional approach to leadership
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