The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Oct 17, 2023
Tuesday Oct 17, 2023
Establishing a culture of trust within a marketing function, and across the wider firm, is arguably one of the most important roles of a legal CMO.
Today on the Passle CMO Series Podcast, Ed Lovatt is lucky to welcome Justin Portaz, Chief Marketing Officer at Jenner & Block who has curated a powerhouse marketing team over the past three years.
Justin joins the series to share his journey so far and how he’s building an agile marketing team that thrives in today's landscape.
Justin and Ed discuss:
- How Justin approached team building during the uncertain times of COVID-19
- The role that trust from firm management plays in the team-building process
- How to ensure you bring the right people in to the team
- How to foster collaboration between marketing and other departments across the firm
- The importance of partnering with the COO during the process and why that was pivotal to building trust across the firm
- How collaborative efforts drive overall business success
- Advice for Marketing leaders looking to build trust within their team and the wider firm
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