The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
Every CMO in professional services approaches their role from a unique perspective.
On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s how to develop a revenue mindset in legal marketing.
Alistair Bone is very lucky to welcome Deborah Ruffins, Chief Marketing Officer at Perkins Coie, who joins the podcast to share how a revenue mindset and approach can enable marketers to become central to the growth of their firm.
Deborah and Ali discuss:
- Deborah’s career journey to her current role and why a revenue-generating mindset was central to that journey
- What it means to be revenue focused and why it is something that marketers in law firms need to adopt
- The moments in Deborah’s career that shaped her focus on revenue
- What being revenue minded means for the team in practice
- The resources and infrastructure essential to this approach
- Advice for others trying to be more revenue focused in their roles
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