The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Jul 25, 2023
Tuesday Jul 25, 2023
There’s no clear path to a successful career in legal marketing, but there are emerging trends and development opportunities that professionals can lean into to progress in a legal marketing career.
Someone able to offer guidance for others looking to take a more direct route to a role within the profession is Andrea Burke, Director of Client Development at Am Law 50 global law firm, WilmerHale.
Ed Lovatt welcomes Andrea to the CMO Series to discuss her career journey and top tips for professionals looking to advance in the industry.
Andrea and Ed explore:
- Andrea’s 10-year career at WilmerHale and her journey to her role now
- The key approaches to developing a legal marketing team
- The important considerations in terms of professional development opportunities when it comes to recruiting and retaining team members
- How legal marketing professionals can recognise the right time to make a move
- The key criteria legal marketing candidates should be looking for when assessing a firm
- The questions candidates should be asking a prospective firm that would indicate if they are the right or wrong fit
- How candidates can make themselves more marketable to law firms
- Advice for those Legal Marketing professionals looking at their career paths
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