The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Aug 24, 2021
Tuesday Aug 24, 2021
For marketing and business development teams to have a real impact on the growth of their firms is so important for them to have a voice in the strategic decision making within the firm.
We're excited to cover this topic today on the CMO series with Susan Ahern, Chief Marketing & Business Development Officer at Clark Hill. Susan has transformed the way that the Marketing & BD teams operate within Clarke Hill, especially in the way that these teams deliver and demonstrate value to the firm.
Will Eke hosts as he and Susan address:
- The role for Marketing & BD as decision-makers influencing the direction of the firm
- The coveted 2020 "Best Marketing Initiative" award at the Managing Partners' Forum & the valuable data that helped secure it
- Susan's philosophy in creating a culture to support delivering
- The key to bringing the partnership around to the difficult decisions needed for growth
- The most important piece of advice for CMO's & marketers looking to influence the future of the firm
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