The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Thursday Feb 20, 2025
Thursday Feb 20, 2025
In honor of Black History Month, we’re revisiting meaningful conversations with Black professionals in legal marketing to celebrate their expertise, contributions, and the lasting impact they've made on the industry. We hope that these stories inspire others to embrace change and continue to build a more inclusive and equitable future.
In this episode of CMO Series REPRESENTS, Yasmin Zand welcomes a leading role model who is paving the way in professional services marketing by highlighting issues related to color, culture, and leadership in law firms.
Yasmin chats with Diana Lauritson, Senior Marketing and Business Development Manager at Hogan Lovells, to share her lived experiences, the role race has played in her career and how to raise the next generation of marketing leaders.
Diana and Yasmin discuss:
- How Diana came to her career in legal marketing and her current role at Hogan Lovells
- How being a woman of color impacted the way Diana moved forward as a Legal Marketer
- The pressures related to being one of the few women of color in senior marketing roles in law firms
- Programs that supported Diana and recommendations for the next generation of women of color in legal marketing to find support
- Advice for up-and-comers in the industry
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