The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Nov 28, 2023
Tuesday Nov 28, 2023
Earlier this month, we were lucky enough to be invited to LMA Southeast's Annual Conference. What better way to join in the spirit of LMA and drive the knowledge sharing that makes it such a powerful network than bringing a live episode of our own Passle CMO Series Podcast.
This episode of the podcast is brought to you live from that conference and we've chosen a special topic and guest for this CMO Series first.
Join Eleanor Smith, Chief Client Officer at Barnes & Thornburg and Alistair Bone, Vice President at Passle as they take a deep dive into moving your marketing from transactional to strategic.
They cover the key elements of building a more valuable and valued marketing career:
- Being proactive in positioning the firm and its attorneys
- Understanding your clients and communicating challenging concepts to the market
- Using data to drive better outcomes and position marketing as a strategic advisor
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