The must-listen podcast for professional services marketers, where we engage thought leaders from various realms of Professional Services Business Development and Marketing. Together, we delve into strategies for firms to foster authenticity, enhance effectiveness, and take advantage of the opportunities for growth available today.
Episodes
Tuesday Apr 29, 2025
Tuesday Apr 29, 2025
We're revisiting standout episodes from the CMO Series Podcast exploring the role of AI in reshaping professional services marketing.
In this second episode of the series, we look back at an unforgettable session from the CMO Series Live held in New York. Joe Green, Chief Innovation Officer, and Monica Rodriguez Kuniyoshi, Chief Marketing Officer of Gunderson Dettmer, took to the stage to discuss integrating generative AI into their team's expertise.
They cover:
- How they are leveraging AI
- The strategic decisions involved when using and implementing generative AI
- How to keep the human voice central to the firm while embracing the power of AI.
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